Here  we are, one more year and a new list of resolutions and goals to  accomplish in 2011 - lose weight, go to the gym, make more money, save  more, enjoy my job, work on relationships, fall in love...
The  truth is that by the end of the month most of us will have already  given up and we'll be back to our old ways, feeling disappointed with  ourselves.  Why is it so hard to stay motivated and make permanent  changes in our lives; and why do we struggle with the same issues year  after year?
Throughout  the years coaching clients make permanent lifestyle changes, including  finding health, losing weight and ultimately being happy and living life  to the fullest, I have found that there is a secret to achieving  everything we want in our lives.  Have a love affair!
Really!  It's highly motivational.
When  we are in love, dopamine, the neurotransmitter associated with  pleasure, is activated in the brain.  Dopamine is part of the brain's  reward system, providing feelings of pleasure. It is released by  rewarding experiences such as being in love, and also by food, money,  sex, shopping, playing sports, and the stimuli associated with them.   Dopamine reinforces motivation for a person to proactively perform  certain activities.
If  there is anything you want to achieve in your life, you must first have  a love affair. Fall in love and the rest will easily follow.
Having  a love affair takes commitment and that can carry over to other things  in your life.  People who love money are committed to making money.   They will tell you they LOVE money.  People who are committed to being  healthy, love eating well.  People who love sports, are committed to  exercising every day.  All of these activities release dopamine in the  brain.  As the neurotransmitter is secreted, pleasure is felt and the  brain craves more dopamine, so it finds the motivation to do more of the  same activity that knows releases it.  It's a vicious cycle.   Chocolate, shopping, wine, being in love, sex, all release dopamine in  the brain.  Ever wonder why these are such addictive substances? 
Pleasure + Reward = Motivation
If  it is weight loss and health you have on your list of resolutions for  2011, you must first fall in love with the idea of being healthy and  losing weight.  Picture yourself healthy and 20 lbs lighter, fit and  strong. Ask yourself:  What would I look like?  What clothes would I  wear?  Would I go out more?  Would I have radiant skin and hair?  Would I  have higher self esteem?  How would I feel?  How would my life be  different?  What are all the delicious and healthy foods that I can eat  to be healthy?  What sport do I want to play to keep me active?  Should I  play tennis or take up jogging?  Perhaps I will do both.  This is a  very different approach than the usual negative approach people take of  endless calorie counting, eating prefabricated tasteless foods and  dragging themselves to the gym with negativity.  
Motivation  becomes easier when your brain knows it will be rewarded with pleasure,  and having a love affair with that which you want to achieve is the  secret to more dopamine in your brain.  So what are you committed to in  life?
I  propose that in 2011 we all have a love affair with food, our jobs, our  significant others, money, and most of all with ourselves and life  itself.
Happy New Year!  May 2011 bring you much health, true love, beautiful food, plenty of money to share and many dreams come true.
Salud!  
Client Review of The Yogurt Diet
Ana,
Received you book, and it is just what I was looking for.
I absolutely love the book, and all the information in it. I will definitely tell
everyone about it, and I am adapting my lifestyle to this plan. It just makes clear
sense and is the perfect solution to life long health and wealth.
Thanks for sharing your wisdom, I am very grateful to have found this book.
It will give me life abundantly....
Thanks a million,
Sonia









